HAI, a cocoa trading company located in Kyela, is committed to improving cocoa quality and extending its marketing in order to increase the visibility of the Tanzanian cocoa and secure long-term, international buyers. HAI does this by entering into contracts with international buyers, by connecting organic certified farmers to international markets, and through its supply chain management and quality control measures. After securing contracts with international buyers, HAI facilitates the organic certification for the farmers and trains them in proper cultivation techniques. The company then buys and collects the cocoa from the farmers and transports it for export. The increased competition and improvements in market linkages and cocoa quality (through training and provision of equipment to farmers) enable HAI to obtain higher prices.

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